![]() ![]() ![]() If I may say again, it was a great practical service which practically everyone I know of has utilized. These services allowed real-time person-to-person transfer of credits with just a tap of your keypad. The hot services that kicked off the year were Pasa Load and Share a Load. We saw back-to-basics services but with built-in conveniences. Also, the same user can send a message to the celebrity who, upon his discretion, may reply to him. sprouted but the most sustainable to date are the Startxt and Fanzone content services, which allow a user to subscribe to his favorite celebritys newsletter and receive daily text messages from the celebrity. Copycat content such as horoscopes, jokes, quotes, etc. ON) to a particular content access code, and such content would be conveniently and automatically delivered to his mobile phone on a daily basis. These VAS products provided a user the convenience of simply subscribing once via a keyword (i.e. Then like a bolt of lightning, subscription-based services were born. Like all fads though, the promo fever died a natural death.Ī vacuum was created in early 2003 by a lull in innovations because the loss of promos threw application developers off-track. Every conceivable game concept from trivia to boogle was launched as an SMS promo that even a Senate inquiry was conducted to verify the legality of such promos. Every retail product from Nestlé Ice Cream to Colgate Mintirinse joined the foray of rewards-based text games as a direct marketing tool. For Chikka IM, for instance, I hear that it is growing by 50,000 new subscribers daily even without marketing support! The year of text promos was 2002. These interactive applications offered a practical means of communications such that users adopted them in their daily lives as basic and simple as P2P texting. 2001 saw the birth of more interactive VAS such as LinkTV which provided SMS chat on TV, Chikka Instant Messenger which allowed PC-to-mobile connectivity, and others. Unfortunately, all those I have mentioned are now in dot-com heaven, except for Bidshot which still enjoys a huge active and growing community of buyers and sellers. The products that come to mind are Bidshot Auctions, Pinoy Auctions, BuynCell, etc. In 2000, the hot VAS were products that integrated SMS functionality into a website which was a most practical concept considering our dismal PC penetration rate. Let me now share with you my very interesting discovery. In fact, text polling is now considered passé by our Philippine wireless standards since subscribers seldom participate in it. I am no fan of The American Idol show, but I was humbled when I learned that its polling via text messaging gathered 35 million SMS votes at a cost of $1 each! Our company has been doing polling via text in this country since 2001 but has never even got one percent of that number. How interesting it was to witness such an evolution spawning from a Third World market like the Philippines but yet more mature on knowledge of wireless VAS than even the superpower United States. Laid out before my very eyes were the stages of evolution of the hottest wireless application themes of the past few years. I was scanning my wireless value-added service (VAS) Philippine archives just recently while cleaning up my hard drive and like a flash in the pan, I was suddenly gazing upon a revelation. ![]()
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